The fact that product content is the core of the customer experience and satisfaction is no secret anymore. When you are focusing on having a great product content you are basically focusing on having more conversions.
The secret ingredient here is to have a product content that is customer-centric (according to a study made by Deloitte, customer-centric companies are 60% more profitable than the others) and grabs customers’ attention.
How do you make your product content centered on the clients, rather on the business/product? Know your customers so well, that you can create your customer avatar. For this, you need to create content that is addressing the following: customer problems or desires, customer behavior & habits, customer goals & expectations, customer objections. Check ...
Content Factory 1 team understands that the changes in the market have determined the businesses to rethink their strategies and get more focused on customer experience and expectations. We are here to support them by creating unique product content on-demand specific to their needs and requirements.