In March 2022, the European Commission launched the Ecodesign for Sustainable Products Regulation (ESPR). This law includes additional labeling requirements for all goods sold in the European Union – the Digital Product Passport (DPP).

The DPP is a digital twin of every product that displays manufacturing, transactional, and sustainability data. The creation of it, however, demands a new understanding of specified types of data. More than merely gathering details, manufacturers and retailers must interpret highly granular datasets for a circular economy with new standards. 

Who is liable? Everyone.

Any product that enters the EU market will have to carry an associated DPP, even if the company is registered in non-EU territories. The battery and textile industries kick things off in 2024. Soon to follow are electronics, apparel, construction, plastics, and the automobile sector.

The DPP is more than a digital version of a tag inside a t-shirt. While specific guidelines have not been released, the passport may include:

  • Product Identification
  • Materials and Ingredients
  • Production and Traceability Details
  • Environmental Impact
  • Safety and Compliance Information
  • Usage Instructions
  • Maintenance and Aftercare
  • Recycling and Disposal
  • Warranty and Service Information

And the bigger picture?

The DPP tells a brand story with every product. The characters in this story are the data from product inception to purchase and beyond that must be sourced, gathered, and assembled into a consumer-facing document that is 100% accurate at all times. 

Exchanging this information ties manufacturers, retailers, and distributors together. All parties need to share product information throughout the logistical process. Accomplishing this when you have a product portfolio of tens of thousands is a massive amount of continuous work. This is where ContentFactory1 steps in to simplify the process and make sure the right data is being collected. Learn more about ContentFactory1’s solution here.

The time to start is now.

Having a centralized hub for your product data makes it easier to store, access, and manage. This is mandatory. But there is something not said by most PIM and DAM providers today—a standard PIM system is not enough to comply with the DPP. 

A solution without data assistance isn’t a solution.

The data needed is granular and includes environmental impacts not readily found or interpreted. An internet search brings up multiple services that offer DPP templates companies can fill out with their data but to keep up with EU regulations, companies need a solution that includes both data management and support getting the right kind of data.

That’s exactly what Content Factory 1 created, and why it is the recommended solution. It uses your data to create a Digital Product Passport and sources any missing information you need throughout the product cycle and as requirements change.  Learn more and pre-register.

What ContentFactory1 offers combines compliance with convenience. We lighten the task ahead and open up the windows of opportunity the new regulations provide.

Run your business better in a more sustainable world. 

1. Putting the Digital Product Passport into practice automatically streamlines data management by consolidating information and allowing it to be accessed faster by multiple users. 

2. This data sharing strengthens the relationships between manufacturers and retailers and facilitates smooth information exchange. 

3. When complete, the DPP delivers powerful and unbiased information directly to the consumer, increasing effectiveness by building consumer trust and loyalty on an unprecedented scale. 

Done right, the DPP can benefit businesses and the environment, so we can keep doing business.

Get started with ContentFactory1.

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