Check this article to see how important is SEO for your business. SEO converts, brings brand visibility and awareness. 30 SEO statistics for 2020 that are proof for how SEO boosts sales.
The reason why product content has such a high influence on the sales is that the customer journey begins with the content for your products. If you don’t attract your customers from the start or if you don’t provide enough value to help them make informed purchasing decisions, you will have negative results.