PRODUCT CONTENT. THE MISSING LINK!?

Online retailers have plenty of big-name options when building an e-commerce platform or selecting a product information management system.

If your chosen provider has name recognition and supports big players in the market, it’s easy to assume they do an airtight job of powering your marketplace. However, both types of e-commerce services share a missing piece. 

What’s absent is the data they and you don’t have — essential data that makes a difference from SEO visibility to the final yes-or-no decision in the shopping cart.

The importance of complete, accurate product data is not lost on anyone. 

The leading e-commerce platforms and data management companies may centralize your product data, sales, service, marketing, and IT teams in one e-commerce platform or turn your WordPress site into an e-commerce platform. Still, you provide your product details or perhaps use their wholesale network. Beyond that, you’re on your own.

A few PIM systems point out where you have missing data and suggest you “augment it from third-party data providers or hold the product listing until the requirements are met.” In the real world, delaying a product release is not an option, nor is additional time spent fixing incomplete data sets. 

Content Factory 1 offers what these companies don’t: a 360 data and content solution that ensures your data is complete and accurate, classifies, manages, and enhances it, uses it to create customer-focused product content in any language, and distributes or syndicates it to your desired channels—without missing features, texts, images, or assets. 

Stop for a second and think. You have reached a level of profitability, or not, based on your current setup. What could you be achieving if the weak spot in your system was eliminated and you have all the details that matter at every digital touchpoint? 

It’s worth finding out. 

Content Factory 1 combines 24 years of experience with market-leading innovation to deliver tailor-made, modular, and scalable 360-degree data and content solutions powered by quality information. We focus on the details that drive sales at the core to create content that engages consumer interest and inspires them to purchase. Learn more at https://www.contentfactory1.com/

Try us out for free! Send us five products and we’ll create content free of charge. Just message lgray@contentfactory1.com